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      Suma glimpses a different future

        Though her brothers go to school, Suma is forced into bonded labor at age 6. The launch of Girl Rising Game is a result of this strong commitment and a robust partnership with Girl Rising. Using gamification, it addresses the long pertaining issue of gender discrimination with the youth in a more relatable way.NASSCOM Foundation is the Principal implementation partner for the initiative. The game was developed underVodafone Foundation’s‘Solutions for Good’ initiativethatdevelopstechnology solutions for addressing social issues and creating large scale social impact.Girl Rising Gamehas adapted and gamified four real stories from ‘Girl Rising’s flagship film ‘Woh Padhegi, Who Udegi’to inculcate a better understanding of the barriers to education, and of the commonly held and revered beliefs that fester gender-based discrimination.

      The Nepali girl endures years of grueling work by expressing her sorrow in beautiful music and lyrics. Suma glimpses a different future by leaing to read, the first step on the road to freedom. Ruksana’s life is filled with danger but she escapes into her artwork and draws strength from her father’s resolve. Powerful storytelling tools, such as films, videos, and interactive platforms strike an emotional chord, and stir solution-centric discussions.Youth iconArjun Kapoordigitallylaunched theGirl Rising Gameon June 25thahead of his 33rdbirthday. We are confident that convergence of technology will enable us to find solutions for many other areas of social impact.Recognising the urgent need to address behaviours and mindsets that lead to perpetuation of gender-discriminatory practices, Vodafone Foundation and Girl Rising came together Wholesale Glue Guns Factory to connect with adolescents and youth using the power of storytelling.

      Speaking on his motivation behind supporting this cause,Arjun Kapoor said“It is unfortunate that so many girls and women in our country still have to fight to have the same opportunities as their male counterparts. Ending gender-based discrimination is something that I firmly believe in, the next time you or anyone else spots a form of gender-based discrimination, try to stop it. Balaji, Director – Regulatory, Exteal Affairs CSR, Vodafone India Ltd, said “Vodafone Foundation has consistently focused on haessing relevant technology solutions for addressing critical areas of women empowerment and education.”Nidhi Dubey, Country Representative, Girl Rising India Foundation said,“To create equal opportunities for girls and boys, a shift in mindsets and behaviours is required.


      نویسنده : functioninflatort
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      تاريخ : جمعه 26 بهمن 1397 ساعت: 9:41
      بازدید : 374

      Center Fresh Mints will be available

        ”Rohit Kapoor, Director-Marketing, Perfetti Van Melle India said, “We wanted to introduce a truly innovative mint offering under Center Fresh in India specially approaching 2019 when the brand shall be completing 25 years milestone.Commenting on the campaign, Anurag paint spray gun Manufacturers Agnihotri, Executive Creative Director, Ogilvy, said, “The launch campaign for Center Fresh Mints highlights various relatable situations in the lives of today’s youth when you would need instant fresh breath. I am confident that this launch will strengthen the position of Center Fresh brand in India and help extend its equity to higher price points.

      Center Fresh Mints brings together the best of our global expertise and innovation with our local insights and experience.Centerfresh Mint launch campaign builds on the insight that you never know when you might come across an opportunity to impress someone and highlights various occasions when you would need instant fresh breath confidence to impress.10. It’s the first extension of the brand in non-gum segment. Center Fresh Mints will be available in Peppermint flavor and Strawberry Mint at a price point of Rs.This new offering with provide the benefit of ‘Instant Fresh Breath’ with unique 3-layer sugar free mints available in a stylish pocket friendly pack.

      Perfetti Van Melle India has launched Center Fresh Mints, a unique offering that expands the much-loved Center Fresh brand into the mint candy segment.” Globally we have seen powermints as a category gaining a lot of traction and we would like to develop the category further in India with the launch of Centerfresh Mints.Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India said, “We see tremendous opportunity for growth with relevant extensions in the Fresh breath need space.”The launch is supported with campaign on TV, extensively on Digital medium and visibility tools for retail mode trade. We have tried to capture these occasions through a hummable, memorable music track.


      نویسنده : functioninflatort
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      تاريخ : دوشنبه 8 بهمن 1397 ساعت: 9:53
      بازدید : 387

      We see a tipping point in the hotel

        London, 28 January, 2015: eRevMax, the leading hotel distribution and business intelligence services provider today announced its integration with PriceMatch, a next-generation revenue management solution, thus offering its hotel customersaccess to advanced rate recommendations within RateTiger LIVE by eRevMax. eRevMax hotel customers on the RateTigerLIVE platform will benefit by integrating PriceMatch revenue management not only within their platform, but within their daily workflow,” said Arthur Waller, CEO PriceMatch.“Dynamic demand forecasting and pricing technology has become a minimum requirement for every hotel operator today and not just a tool used by global chains or large multi-property hotel groups.

        Join eRevMax at FITUR, Stand 8B14. This deep platform integration will allow eRevMax hotel’s subscribed to PriceMatch to access dynamic price recommendations based on the forecasted demand for their property directly within their LIVE dashboard.RateTiger LIVE, the web based integrated management dashboard from eRevMax, offers detailed competitor intelligence, comprehensive business performance analytics and channel management capabilities through secure two-way XML connections. We see a tipping point in the hotel revenue management market where independent hotels are ready to take the next step from channel distribution, competitor rate shopping and reputation benchmarking to integrated dynamic price optimization. PriceMatch, powered by advanced econometrics, an elegant user interface and a China paint spray gun Manufacturers logical workflow designed for more effective forecasting and pricing, is Europes fastest growing revenue management system with over 700 clients in 30 countries.

        By converging sales, marketing, distribution and revenue management processes into an integrated single view, we make it easier than ever for hoteliers to understand and monitor key business insights, implement effective revenue decisions to maximize profitability and align their business metrics – all through action-based, proactive business intelligence,” said Greg Berman, Chief Operating Officer, eRevMax. “This integration with PriceMatch will allow hotels to access and manage all distribution and revenue management data in a single platform through RateTiger LIVE.The web-based, RateTiger LIVE platform incorporates next generation Channel Management merged with detailed Competitor Rate Intelligence Business Analytics to provide seamless XML channel connectivity for real-time rate and inventory updates to travel sites as well as booking delivery to 3rd party hotel systems. eRevMax will be hosting a session with PriceMatch on real-time revenue management at FITUR on Thursday, 29th January 2015.


      نویسنده : functioninflatort
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      تاريخ : سه شنبه 2 بهمن 1397 ساعت: 9:49
      بازدید : 406

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